MINI print ads and inserts 2001-2005

LET'S BURN THE MAPS. Let's get lost. Let's turn right when we should turn left. Let's read fewer car ads and more travel ads. Let's not be back in ten minutes. Let's hold out until the next rest stop. Let's eat when hungry. Let's drink when thirsty. Let's break routines, but not make a routine of it. LET'S MOTOR.™

Half-page ad with a Chili Red and White MINI Cooper.

• AutoWeek. Vol. 51, No. 35. August 20, 2001. (page 5)

LET'S PUT AWAY THE MIDDLE FINGER. Let's lay off the horn. Let's volunteer jumper cables. Let's pay a stranger's toll. Let's be considerate of cyclists. Let's keep in mind automobiles were created to advance civilization. And for crying out loud, let's remember to turn off those blinkers. LET'S MOTOR.™

Half-page ad with a Pure Silver and Black MINI Cooper.

• AutoWeek. Vol. 51, No. 35. August 20, 2001. (page 7)

LET'S SIP, NOT GUZZLE. Let's leave the off road vehicles off road. Let's stop pretending we live in the jungle. Let's stop intimidating each other. Let's not use the size of our vehicle to compensate for other shortcomings. Let's reclaim our garage space. Let's be nimble. Let's be quick. Let's be honest. LET'S MOTOR.™

Half-page ad with a Liquid Yellow and White MINI Cooper.

• AutoWeek. Vol. 51, No. 35. August 20, 2001. (page 9)

NOTHING CORNERS LIKE A MINI.

MINI ad printed along the top and side edge of the page, with a Chili Red MINI Cooper.

• Automotive Magazine. August 2001.

THE BOOK OF MOTORING (ABRIDGED)

(INS001-02) A small 20 page booklet with information about the differences between "motoring" and "driving".

• AutoWeek.
• Esquire. Vol. 137, No. 5. May 2002. (between pages 60 & 61)
• Motor Trend. Vol. 54, No. 5. May 2002. (between pages 48 & 49)
• Vanity Fair. May 2002. (between pages 130 & 131)
• Wired. Vol. 10, No. 5. May 2002. (between pages 40 & 41)

See them all

LET'S GO FROM CA TO AZ BY WAY OF KS. Let's bag states the way mountain climbers bag peaks. Let's be sure to see New York before we see Paris. Let's take a right at Arizona and and a left at Colorado. Let's visit all 19 Spingfields. Let's remember to stop and smell the state flowers along the way. LET'S MOTOR.™

Sheet of 8 oval state stickers: WA, OR, CA, NV, UT, AZ, CO, KS.

LET'S GO FROM MI TO WI BY WAY OF MO. Let's bag states the way mountain climbers bag peaks. Let's be sure to see New York before we see Paris. Let's take a right at Arizona and and a left at Colorado. Let's visit all 19 Spingfields. Let's remember to stop and smell the state flowers along the way. LET'S MOTOR.™

Sheet of 8 oval state stickers: MN, PA, MO, WI, IL, IN, MI, OH.

LET'S GO FROM NJ TO NY BY WAY OF VA. Let's bag states the way mountain climbers bag peaks. Let's be sure to see Indiana before we see Spain. Let's take a left a Colorado and a right at New Mexico. Let's visit all 19 Springfields. Let's remember to stop and smell the state flowers along the way. LET'S MOTOR.™

Sheet of 8 oval state stickers: NY, MA, CT, VA, NJ, DC, MD, PA.

LET'S GO FROM NC TO TN BY WAY OF FL. Let's bag states the way mountain climbers bag peaks. Let's be sure to see New York before we see Paris. Let's take a right at Arizona and and a left at Colorado. Let's visit all 19 Spingfields. Let's remember to stop and smell the state flowers along the way. LET'S MOTOR.™

Sheet of 8 oval state stickers: LA, VA, TN, NC, SC, GA, FL, MD.

• Esquire. Vol. 138, No. 2. August 2002. (between pages 80 & 81)
• Maxim. June 2002. (between pages 32 & 33)

LET'S MESS WITH PERFECTION. Let's Daniel Boone-flag it. Let's flame paint it. Let's detail it. Let's whale tail it. Let's fuzzy dice it. Let's trick it out. Let's spoiler kit it. Let's mirror tint it. Let's whitewall it. Let's hot rod it. Let's lower it. Let's raise it. Let's do nothing. Let's do whatever. LET'S MOTOR.™

(INS003-02) Detail stickers of wheels, flames, rally lights, numbers, hood scoops, spoilers, etc. to trick up a pure silver MINI Cooper.

• Car and Driver. Vol. 48, No. 1. July 2002. (between pages 48 & 49)
• Motor Trend. Vol. 54, No. 6. June 2002. (between pages 80 & 81)

MINI Playboy Centerfold

MINI fold-out "centerfold" with MINI Data Sheet and MINI's Motoring Spots page.

• Playboy. June 2002. (pages 25-30)

MINI MOTORING GAMES THE OFFICIAL RULEBOOK

These rules are legally binding throughout all fifty states, territories, U.S. protectorates and Canadian provinces, superseding and eclipsing all local and international governing bodies because we went and paid to have this thing printed up.

(INS004-02) Wheel with the rules to eight motoring games.

• The New Yorker. June 2002.

A COLLECTION OF MINI-INSPIRED CARTOONS

(INS011-02) A small 13 page booklet of cartoons from The New Yorker.

• The New Yorker. June 17 & 24, 2002. (between pages 64 & 65)

LET'S ENJOY THE SMELL OF OUR CAR.
Let's breathe life. Let's inhale sweat and leather and denim and coffee and melted cherry gumdrops stuck to the center console. Let's fill the cockpit with music to our noses. Let's not cover up experiences with a manufactured scent of pine or synthetic vanilla. Let's not hide who we are or what we've done. Let's hang stuff from our rear view mirror just because it's fun to hang stuff from our rear view mirror. LET'S MOTOR.™

(INS005-02) Red and white MINI Cooper air freshener (unscented).

• Esquire. Vol. 138, No. 1. July 2002. (between pgs. 72 & 73)

LET'S NOT MESS UP THE INTERIOR. Let's make clickety-clack sounds as we climb to the top. Let's remember to keep our hands and feet inside the ride at all times. Let's spin round and round and round and round 'til the guy in the back seat just can't stomach it anymore. LET'S MOTOR.™

(INS006-02) Air sickness bag (barf bag) attached to two-page thick paper spread.

• AutoWeek. June 10, 2002. (between pages 8 & 9)
• Car and Driver.
• Maxim. August 2002. (between pages 120 & 121)
• Spin. July 2002. (between pages 72 & 73)

Find out why a MINI handles the way it does at MINIUSA.COM

Two-page spread with a Chili Red MINI Cooper motoring around three orange magazine staples on a white background.

• AutoWeek. July 2002.
• ESPN Magazine. May 26, 2003. (pages 70 & 71)
• Rolling Stone. August 22, 2002. (pages 50 & 51)

LET'S MOTOR

Just in case you haven't noticed, the new MINI has arrived. Visit MINIUSA.COM to build your own MINI Cooper or MINI Cooper S, pick up some gear, locate a dealer or learn more about MINI and motoring. Or visit because you're bored and need a decent site to check out. We're good for that, too.

Small ad in a column of ads.

• Rolling Stone. July 4-11, 2002. (page 69)

MANUAL OF MOTORING

(INS001-03) Sixteen page booklet intended to provide information about the differences between "driving" and "motoring". In yellow, black, and white.

• AutoWeek. Vol. 53, No. 12. March 24, 2003. (between pages 8 & 9)
• ESPN Magazine. March 3, 2003. (between pages 42 & 43)
• Esquire. Vol. 139, No. 4. April 2003. (between pages 48 & 49)
• Fast Company. March 2003. (between pages 78 & 79)
• The New Yorker. February 17 & 24, 2003. (between pgs. 80 & 81)
• Rolling Stone. March 6, 2003. (between pages 28 & 29)

MAKES EVERYTHING ELSE SEEM A LITTLE TOO BIG.

Full-page print ad with an oversized subscription card attached next to it (which is supposed to seem a little too big).

• Men's Health. April 2003. (page 56, card between 56 & 57)
• Outside. Vol. 28, No. 5. May 2003. (page 32, between 32 & 33)

LET'S SEND GREETINGS FROM MILE MARKER 73. Let's learn to speak cow. Let's lose radio reception. Let's make it on fumes. Let's read between the dotted lines. Let's hold it until the rest stop. Let's beat our postcards home. LET'S MOTOR.™

(INS002-03) Punch-out postcard with stickers of various landmarks.

• Adventure. Vol. 5, No. 5. June/July 2003. (between pages 37 & 38)
• Outside. Vol. 28, No. 4. April 2003. (between pages 78 & 79)

LET'S PARK IN SMALL SPACES.

Small ad with a Liquid Yellow and White MINI parallel parking between two other ads.

• The Atlantic. Vol. 291, No. 5. June 2003. (page 101)
• The Atlantic. Vol. 292, No. 3. October 2003. (page 146)
• The New Yorker. May 5, 2003. (page 91)
• The New Yorker. August 11, 2003. (page 31)
• The New Yorker. November 10, 2003. (page 121)
• Smithsonian. Vol. 34, No. 3. June 2003. (page 107)
• Smithsonian. Vol. 34, No. 8. November 2003. (page 119)

LET'S SIP, NOT GUZZLE.

Small ad with a Liquid Yellow and White MINI on a black background.

• The New Yorker. May 19, 2003. (page 83)

See them all

LET'S PARK IT ON OUR DESKS. Let's drag race our favorite pen. Let's blow past the tape dispenser. Let's avoid coffee spills. Let's not get pulled over by our boss. Let's get lost in the office. On a 1/56th scale - LET'S MOTOR.™

Punch-out folding MINIs in several versions:

1. Velvet Red & White Cooper "1 of 12" / Liquid Yellow & Checkered Cooper S "2 of 12".
2. Chili Red & Union Jack Cooper "3 of 12" / Dark Silver & White Cooper S "4 of 12".
3. BRG & Checkered Cooper "5 of 12" / Electric Blue & White Cooper S "6 of 12".
4. Indi Blue & Union Jack Cooper "7 of 12" / Liquid Yellow & White Cooper "8 of 12".
5. Liquid Yellow & White Cooper "9 of 12" / Indi Blue & US Flag Cooper "10 of 12".
6. Indi Blue & White Cooper "11 of 12" / Pure Silver & Checkered Cooper S "12 of 12".

• Business 2.0. July 2003. [1.]
• Esquire. Vol. 139, No. 1. July 2003. (between pages 50 & 51) [2.]
• Fast Company. June 2003. [5.]
• The New Yorker. June 16 & 23, 2003. (between pages 108 & 109) [4.]
• Vanity Fair. June 2003 (between pages 118 & 119) [3.]
• Wired. Vol. 11, No. 6. June 2003 (between pages 72 & 73) [6.]

*2003 North American Car of the Year. 'Best Pick' Insurance Institute for Highway Safety. First to talk about it in a very small advertisement. LET'S MOTOR.™

Very small ad in a column of other ads.

• The New Yorker. June 16 & 23, 2003. (page 187)
• The New Yorker. December 22 & 29, 2003. (page 167)

SOON SMALL WILL MEAN HUGE, THE WAY BAD MEANS GOOD.

Very small ad in a column of other ads.

• The New Yorker. June 30, 2003. (page 95)

LET'S BUILD A CAR FOR EVEL KNIEVEL. Let's paint it red, white and blue. Let's put a big number one on the door. Let's prepare for takeoff. Let's jump the rules. Let's jump the status quo. Let's jump SUVs. Literally. LET'S MOTOR.™

Evel Knievel MINI ad, part of the series with Knight Rider and Starskyy& Hutch MINIs.& Hutch MINIs.

• Sports Illustrated. June 23, 2003. (page 77)

LET'S DRIVE A MORE INTELLIGENT CAR. Let's fill it with technology from the future. Let's flip all the switches. Let's twist all the knobs. Let's kick into superdrive. Let's call it by name. Let's be its best friend. LET'S MOTOR.. Let's call it by name. Let's be its best friend. LET'S MOTOR.™

Knight Rider MINI ad, part of the series with Evel Knievel and Starskyy& Hutch MINIs.& Hutch MINIs.

• Sports Illustrated. June 23, 2003. (page 79)

LET'S GO UNDERCOVER. let's go on a stakeout. Let's throw a siren on the roof. Let's squeal the tires and chase some bad guys. Let's take turns behind the wheel. Let's make sure we watch each other's backs. LET'S MOTOR.™

Starsky & Hutch MINI ad, part of the series with Evel Knievel and Knight Rider MINIs.

• Sports Illustrated. June 23, 2003. (page 81)

IT'S SMALL AT THE TOP.
THE 2003 NORTH AMERICAN CAR OF THE YEAR.

Very small ad at the top of a column of other ads.

• Smithsonian. Vol. 34, No. 4. July 2003. (page 102)
• Smithsonian. Vol. 34, No. 7. October 2003. (page 104)

LET'S CELEBRATE OUR VICTORIES. Let's enjoy some healthy competition. Let's find out what makes the other car tick. Let's lose them on the back roads. Let's find a bogey at 12 o'clock. Let's remember it's only a race. Let's be gracious in victory. Let's motor off into the sunset. LET'S MOTOR.™

(INS008-03) 30 black car and SUV silhouette "bogey" stickers.

• Automobile. Vol. 18, No. 4. July 2003. (between pages 48 & 49)
• AutoWeek. Vol. 53, No. 28. July 14, 2003. (between pages 8 & 9)
• Maxim. July 2003. (between pages 32 & 33)
• Motor Trend. Vol. 55, No. 8. August 2003. (between pages 76 & 77)
• Stuff. August 2003. (between pages 36 & 37)

LET'S EMBRACE EVEL. Let's paint our cars red, white and blue. Let's put a big number one on the door. Let's try the impossible. Let's dust off ourselves and try again. Let's jump the rules. Let's jump the status quo. Let's become real life super heroes. Let's start with an iron-on. LET'S MOTOR!™

(INS009-03) Evel Knievel iron-on transfer.

• AutoWeek. Vol. 53, No. 25. June 23, 2003. (between pages 8 & 9)
• FHM. August 2003. (between pages 48 & 49)
• Spin. August 2003. (between pages 80 & 81)

FOUR-STAR CRASH TEST RATING

Small ad showing the top view of a man looking at his MINI which has "crashed" into the ad below it.

• The Atlantic. Vol. 292, No. 2. September 2003. (page 150)
• The Atlantic. Vol. 292, No. 5. December 2003. (page 110)
• The Atlantic. Vol. 296, No. 1. July/August 2005. (page 133) [revised]
• The New Yorker. July 14 & 21, 2003. (page 40)
• The New Yorker. October 13, 2003. (page 98)
• The New Yorker. May 2, 2005. (page 93) [revised]
• The New Yorker. September 5, 2005. (page 94) [revised]
• Smithsonian. Vol. 34, No. 5. August 2003. (page 106)
• Smithsonian. Vol. 34, No. 9. December 2003. (page 120)
• Smithsonian. March 2005. (page 107)

A MINI GUIDE TO TRANQUILITY, BLISS AND UTOPIA.

LET'S GO FROM HELL TO HEAVEN. Let's know how fast we can go from Difficult to Easy. Let's know the difference between Hope, AK and Hope ID. Let's move from Dull to Clever. LET'S MOTOR.™

(INS004-03) Folded map of the United States with a mileage chart on the back.

• Men's Journal. August 2003. (between pages 56 & 57)
• Rolling Stone. July 24, 2003. (between pages 26 & 27)

LET'S PAY A STRANGER'S TOLL

Very small ad in a column of other ads.

• The New Yorker. July 28, 2003. (page 38)

LET'S JEKYLL & HYDE IT. Let's lower it. Let's raise it. Let's add a spoiler. Let's minus a spoiler. Let's trick it out. Let's rein it in. Let's detail the roof. Let's strip the roof. Let's flame paint it. Let's de-flame paint it. Let's show everyone what we've got inside. LET'S MOTOR.™ 

(INS006-03) Dual-image postcard of a Chili Red MINI Cooper.

• Spin. September 2003. (between pages 72 & 73)

*Six airbags standard. Six awards with the word "Best" in them. Six levels of joy in the 6-speed supercharged MINI Cooper S. LET'S MOTOR.™

Very small ad in a column of other ads.

• The New Yorker. September 1, 2003. (page 43)

DON'T BE AFRAID OF A SEASONED ODOMETER.
CONSIDER IT AN EXPERIENCE-O-METER.

Very small ad in a column of other ads.

• The New Yorker. September 29, 2003. (page 117)

BROOKLYN MOVIE DROP SUPER MOTORWAY
Created by MINI owner Eric Burnard while returning rented DVDs. Features the Grand Army Plaza roundabout, Prospect Place back straightaway, and infamous Flatbush Avenue hairpin. Start your engines. LET'S MOTOR.™

Two-page spread with an aerial view of a Brooklyn neighborhood with the route drawn on it.

• Automobile. September 2003. (pages 71 & 72)

CHICAGO MILK RUN SUPER SPEEDWAY
Developed by MINI owner Tom Adams after a half gallon of 2-percent failed the sniff test. Highlights include the North Ogden right-hander, North Milwaukee right-hander, and West Grand right-hander. LET'S MOTOR.™

Two-page spread with an aerial view of a Chicago neighborhood with the route drawn on it.

• Men's Health. July/August 2003. (pages 8 & 9)

LAS VEGAS THRIFT STORE SUPER MOTORWAY
Devised by MINI owner Dave Swartz in hot pursuit of a houndstooth jacket. Featuring the North Las Vegas Boulevard front straightaway, Civic Center Drive turn, and hair-raising East Evans sweeper. LET'S MOTOR.™

Two-page spread with an aerial view of a Las Vegas neighborhood with the route drawn on it.

• Rolling Stone. September 18, 2003. (pages 18 & 19)

LOS ANGELES BOOTY CALL SUPER MOTORWAY
Designed by MINI owner Steve Kessel in the name of love. Includes the Hercules Drive hairpin, Mt. Olympus backstretch, and the inevitable Venus Drive/Hercules Drive intersection. LET'S MOTOR.™

Two-page spread with an aerial view of a Los Angeles neighborhood with the route drawn on it.

• Playboy. September 2003. (inside front cover)

MIAMI BOOTLEG CIGAR 500
Created by MINI owner Ryan Moreno in route to buy a box of hand-rolled robustos. Features the 7th Avenue bridge, South River Drive straightaway, and the NW 8th Street right-hand sweeper. LET'S MOTOR.™

Two-page spread with an aerial view of a Miami neighborhood with the route drawn on it.

• Motor Trend. Vol. 55, No. 10. October 2003. (pages 32 & 33)

LET'S AVOID THE MIDDLE OF THE ROAD.

Let's customize. Let's personalize. Let's paint. Let's decal. Let's be bold. Let's go all the way. Let's go so far we become caricatures of ourselves. LET'S MOTOR.™

(INS010-03) Sheet with eight sticker collector cards: Muscle MINI, Modified MINI, Monte Carlo MINI, Molten MINI, MENSA MINI, Mission MINI, Messenger MINI, Muddy MINI.

• Automobile. Vol. 18, No. 9. December 2003. (between pages 24 & 25)
• Blender. October 2003. (between pages 64 & 65)
• Metropolis. October 2003. (between pages 48 & 49)
• Motor Trend. Vol. 55, No. 11. November 2003 (between pages 88 & 89)
• Wired. Vol. 11, No. 11. November 2003. (between pages 48 & 49)

MOTORSCOPE [CHILI RED]
As the sun begins to set earlier and earlier, darkness is on the rise. It steals the shine of all colors and deepens the shadows. So keep a balance and stay true to who you are. Start by picking your favorite MINI color and uncovering what's going on in there. LET'S MOTOR.™

MINI horoscope-like ad featuring a Chili Red MINI.

MOTORSCOPE [ELECTRIC BLUE]
The bold and entertaining study of the inner-workings of you. To find your motorscope, pick your favorite MINI color. Let's stop asking what's your sign. And let's start asking what's your color. LET'S MOTOR.™

MINI horoscope-like ad featuring an Electric Blue MINI.

• Esquire. Vol. 140, No. 4. October 2003 (page 66) [Electric Blue]
• Men's Health. October 2003. (page 86) [Electric Blue]

MOTORSCOPE [LIQUID YELLOW]
As you begin to spend more and more time indoors, you'll have a tougher time showing the outside world your true colors. Which means you have to make every opportunity count. Pick your moments. While you're at it, pick your favorite MINI color. And take a glimpse at the inner workings of you. LET'S MOTOR.™

MINI horoscope-like ad featuring a Liquid Yellow MINI.

MINI ROOF DESIGN GENERATOR

LET'S IMPROVE THE BIRD'S EYE VIEW. Let's checkerboard. Let's American flag. Let's British flag. Let's Papua New Guinea flag. Let's be bold. Let's consider some options. let's give our coffee cups something to look at in the morning. Let's let people in high rises know what we're about. Let's be able to pick out our car from the 38th floor. LET'S MOTOR.™

(INS007-03) Wheel turns to display various roof designs on both sides of insert.

• Movieline's Hollywood Life. October 2003. (between pages 32 & 33)
• The New Yorker. October 20, 2003. (between pages 68 & 69)
• Razor. November 2003. (between pages 16 & 17)

*Four stars from the National Highway Traffic Safety Administration. Seating for four. Four buttons on the steering wheel that do cool stuff. LET'S MOTOR.™

Very small ad in a column of other ads (possible printing error).

• The New Yorker. October 27, 2003. (page 103)

*Four stars from the National Highway Traffic Safety Administration. Seating for four. Four buttons on the steering wheel that do cool stuff. LET'S MOTOR.™

Very small ad in a column of other ads.

• The New Yorker. December 1, 2003. (page 97)

LET'S BUILD BIGGER PARKS AND SMALLER PARKING SPACES.

Very small ad in a column of other ads.

• The New Yorker. November 24, 2003. (page 107)

LET'S MOTOR™

Speed through four of the nation's biggest metropolitan areas without a single point against your license. Introducing the MINI motoring course - an entirely legal game you can play whenever you feel like at MINIUSA.COM.
Gentleman, start your engines.

• Rolling Stone. November 27, 2003. (page 44)

LET'S TAKE A VICTORY LAP.
THE 2003 NORTH AMERICAN CAR OF THE YEAR.

Very small ad in a column of other ads with others on the page having skid marks. Some ads are single column, some are double column skid marks (shown).

• The Atlantic. Vol. 292, No. 1. July/August 2003. (page 134) [double]
• The Atlantic. Vol. 292, No. 4. November 2003. (page 162) [double, shown]
• The New Yorker. June 2, 2003. (page 92) [single]
• The New Yorker. September 22, 2003. (page 188) [single]
• The New Yorker. December 8, 2003. (page 126) [single]

LET'S TAKE A VICTORY LAP.
A 2004 CONSUMERS DIGEST BEST BUY - SPORTY CAR SEGMENT.

Very small ad in a column of other ads with others on the page having skid marks.

• The New Yorker. January 26, 2004. (page 46) [single]

LET'S TAKE A VICTORY LAP.
2005 EPA RATING - MOST FUEL EFFICIENT IN ITS CLASS.

Very small ad in a column of other ads with others on the page having skid marks.

• The New Yorker. December 6, 2004. (page 122) [single]

Enlarge image

[Mobile Phones with MINI Ad]

MINI ad on the bottom half of a two-page spread showing four mobile phones of decreasing size followed by a Chili Red MINI Cooper.

• Blender. April 2005. (pages 50 & 51)
• Business 2.0. Vol. 6, No. 3. April 2005. (pages 18 & 19)
• Fast Company. Issue 93. April 2005. (pages 22 & 23) [revised]
• Metropolis. March 2004. (pages 28 & 29)
• The New Yorker. February 16 & 23, 2004. (pages 102 & 103)
• The New Yorker. April 19 & 26, 2004. (pages 134 & 135)

Enlarge image

[Cameras with MINI Ad]

MINI ad on the bottom half of a two-page spread showing four cameras of decreasing size followed by an Electric Blue MINI Cooper S.

• Blender. April 2004. (pages 56 & 57)
• Esquire. Vol. 143, No. 3. March 2005. (pages 106 & 107)
• Fast Company. Issue 93. April 2005. (pages 24 & 25) [revised]
• Playboy. May 2004. (pages 18 & 19)
• Sports Illustrated. 2004.

Enlarge image

[Computers with MINI Ad]

MINI ad on the bottom half of a two-page spread showing four personal computers of decreasing size followed by an Pepper White MINI Cooper.

• Car and Driver. March 2005. (pages 40 & 41)
• Fast Company. Issue 93. April 2005. (pages 26 & 27) [revised]
• Hispanic Business. June 2004. (pages 42 & 43)
• Men's Health. April 2005. (pages 86 & 87)
• The New Yorker. May 2, 2005. (pages 58 & 59)
• Vanity Fair. June 2004. (pages 144 & 145)

A 2004 CONSUMERS DIGEST BEST BUY WINNER - SPORTY CAR SEGMENT.

Small print ad showing a Chili Red and White MINI Cooper with Balloons floating up into two ads above.

• The Atlantic. Vol. 293, No. 4. May 2004. (page 144)
• The New Yorker. March 22, 2004. (page 45)
• Smithsonian. Vol. 35, No. 8. November 2004. (page 114)

RESERVED AUTOMOBILE MAGAZINE'S 2004 ALL-STAR — SMALL CAR CATEGORY

Two-column ad with a top view of five MINIs motoring over and parking between other small ads. Each magazine has a different arrangement of MINIs.

• The Atlantic. Vol. 294, No. 1. July/August 2004. (page 161)
• The New Yorker. October 25, 2004. (page 79)
• Smithsonian. Vol. 34, No. 12. March 2004. (page 109)

LET'S RECREATE AUTOMOTIVE HISTORY. Let's see what this street legal go-kart can do. Let's find a big, empty parking lot. Let's bust out the orange cones. Let's pull out the stopwatch. Let's set a slalom course for adventure. Let's get ready. Let's get set. LET'S MOTOR.™

(INS001-04) Fold-out ad with 8 folding orange cones.

• Fast Company. Issue 80. March 2004. (between pages 36 & 37)
• FHM. April 2004. (between pages 88 & 89)
• Men's Fitness. March 2004. (between pages 24 & 25)
• Road & Track. Vol. 55, No. 7. March 2004. (between pages 32 & 33)

LET'S MOTOR™

Visit MINIUSA.COM to build your own MINI Cooper or MINI Cooper S, pick up some gear, locate a dealer or learn some more about MINI and motoring. Or just visit because you're bored at your desk and need a decent site to check out. We're good for that, too.

Small ad in grey with text and the MINI logo.

• Fast Company. Issue 80. March 2004. (page 92)

LET'S SCORE SOME GOOD KARMA. Let's reward ourselves for avoiding pedestrians. Let's rack up points on the way to the office, the movies and the dentist. Let's add it all up to prove we're the best at doing good. Let's try not to rub it in. LET'S MOTOR.™

(INS004-04) MOTORING SCORE CARD with a table of good deeds with associated point values to score over a five-day period. Five sheets.

• AutoWeek. March 1, 2004. (between pages 16 & 17)
• Maxim.
• Outside. Vol. 29, No. 4. April 2004. (between pages 78 & 79)
• Stuff. Issue 53. April 2004. (between pages 48 & 49)

Men of Metal: Eyewitness Accounts of Humanoid Robots

Cover states "an excerpt from the book by Rowland Samuel". Stapled 37 page booklet with four pages of black and white photos and an Author's Note at the end. The story involves an engineer in Oxford, England who builds a robot from a MINI Cooper.

Download the excerpt.

• Adventure. Vol. 6, No. 4. May 2004. (between pages 32 & 33)
• Esquire. Vol. 141, No. 5. May 2004. (between pages 72 & 73)
• Men's Journal. June 2004. (between pages 88 & 89)
• Motor Trend. Vol. 56, No 5. May 2004. (between pages 80 & 81)
• Rolling Stone. Issue 947. April 29, 2004. (between pages 28 & 29

LET'S PUT ANOTHER HANDLE ON THE DOOR.
Let's show the world who's got the wheel. Let's make sure they know who's riding shotgun. Let's pick the perfect alias. Let’s pretend we’re fighter pilots. Let’s take it way too seriously. Let’s not take it seriously at all. LET'S MOTOR.™

(INS006-04) "Geronimo" written on the door of an Electric Blue MINI Cooper S. On the back are white cursive letters stickers to put your nickname on your MINI.

• Stuff. Issue 54. May 2004. (between pages 44 & 45)
• Wired. Vol. 12, No. 5. May 2004. (between pages 60 & 61)

LET'S CELEBRATE OUR VICTORIES.

WINNER OF AUTOMOBILE MAGAZINE'S 2004 ALL-STAR — SMALL CAR CATEGORY.

Small print ad showing a Pure Silver and Black MINI Cooper with confetti and streamers spilling down into two ads below.

• The Atlantic. Vol. 294, No. 3. October 2004 (page 177)
• The New Yorker. August 23, 2004. (page 37)
• Smithsonian. Vol. 35, No 2. May 2004. (page 107)

Enlarge image

[Monte Carlo MINI Ad]

Forty years ago at Monte Carlo, small conquered the automotive world. Celebrate with a test spin of the factory custom MC40 or visit MINIUSA.com.

MINI ad on the top half of a two-page spread showing the Monte Carlo MINI leaving skid marks and jumping the center of the page.

• AutoWeek. Vol. 54, Issue 22. May 31, 2004. (pages 12 & 13)
• AutoWeek. Vol. 54, Issue 25. June 21, 2004. (pages 18 & 19)
• AutoWeek. Vol. 54, Issue 27. July 5, 2004. (pages 12 & 13)
• The New Yorker. 2004.

LET'S GEAR IT TO GO. Let's throw 'em on and lace 'em up. Let's pull no punches. Let's take no prisoners. Let's take no wooden nickels. Let's run it hard. Let's put it away wet. Let's walk the walk. Let's back the talk. Let's keep the rubber side down. LET'S MOTOR.™

LET'S GEAR IT TO SHOW. Let's find the perfect combination of boss and bitchin'. Let's turn some heads. Let's raise some eyebrows. Let's raise some heart rates. Let's bust open the saloon doors and swagger in. Let's strut. Let's stride. Let's show 'em how we roll. LET'S MOTOR.™

(INS005-04) Two-sided insert with various changeable wheels.

• Automobile. July 2004.
• Business 2.0. Vol. 5, No. 5. June 2004. (between pages 80 & 81)
• FHM. June 2004. (between pages 48 & 49)

See back

LET'S PLAY BUG BULL'S-EYE. Let's test our reflexes. Let's head to the Everglades in August. Let's see what a dragon fly had for breakfast. Let's find out what a mayfly had for lunch. Let's move quicker than a gnat. Let's stick a blood-sucking mosquito right in the bull's-eye. LET'S MOTOR.™

(INS009-04) Thick plastic bull's-eye stickers for the side-view mirrors with point values.

• Adventure. Vol. 6, No. 5. June 2004. (between pages 36 & 37)
• AutoWeek. Vol. 54, Issue 24. June 14, 2004. (between pages 20 & 21)
• Outside. Vol. 29, No. 7. July 2004 (between 62 & 63)
• Razor. June 2004. (between pages 32 & 33)

LET'S RUN OUT OF MILK.
Let's run out of bread. Let's run out of t.p. Let's run out of anything so we can run out to the corner and back. Let's just never run out of gas. LET'S MOTOR.™

(INS003-04) Fake fold-out milk carton printed on heavy card stock.

• Men's Journal. 2004.
• The New Yorker. June 14 & 21, 2004. (between pages 128 & 129)

Rated 4 stars in recent crash tests, MINI is ready to serve and protect. LET'S MOTOR.™

Very small ad in a column of other ads.

• The Atlantic. Vol. 294, No. 5. December 2004. (page 157)
• The New Yorker. June 28, 2004. (page 95)
• Smithsonian. Vol. 35, No. 6. September 2004. (page 114)

LET'S SHOW THE WORLD WHAT MAKES US DIFFERENT. Let's give our handling a name. Let's call it go-kart-like. Let's call it hair-pin ready. Let's call it turndiculous. Let's call it "whiptastic." Let's trademark it pronto. Let's stick it on the boot. Let's whip it. Let's whip it good. LET'S MOTOR.™

(INS007-04) Thick, removable "shiny, simulated metal" badge with "WHIPTASTIC HANDLING".

• Esquire. August 2004. (between pages 68 & 69)
• Razor. July/August 2004. (between pages 16 & 17)
• Spin. July 2004. (between pages 64 & 65)

LET'S TAKE OUT MORE THAN JUST OUR LICENSE AND REGISTRATION.
Let's keep tasty, round, glazed, jelly-filled, chocolate-covered friend-makers on hand. Let's keep them on the front seat. Let's make sure they're hot. Let's have at least a dozen ways to get out of trouble. LET'S MOTOR.™

Two coupons for a free dozen of Krispy Kreme doughnuts when you purchase a dozen.

• African Americans OnWheels. [June/July/August] 2004.
• Car and Driver. August 2004. (page 57)
• Hispanic. [June/July/August] 2004.
• Maxim. July 2004. (page 37)
• Sports Illustrated. June 14, 2004. (page 53)
• Wired. Vol. 12, No. 8. August 2004. (page 47)

CLIFFS NOTES ON MINI STANDARD FEATURES

A 12 page CliffsNotes summary of the MINI including Rally Features, Go-Kart Handling, You-ification Features, Additional Features, and Review Questions. Written by J. Scott Ambrose, Editor, Motoring Quarterly and Dustin W. Ballard, Professor of Motoring.

• Movieline's Hollywood Life. July/August 2004. (between pages 32 & 33)
• Spin. Vol. 20, No. 8. August 2004. (between pages 60 & 61)

MOD LIBS

(INS014-04) Fill-in-the-blanks mad libs ad.

• Blender. August 2004. (between pages 96 & 97)
• FHM. August 2004. (between pages 80 & 81)
• Men's Fitness. 2004.
• Outside. Vol. 29, No. 8. August 2004. (between pages 72 & 73)
• Vibe. September 2004. (between pages 196 & 197)

ENCYCLOPEDIA OF OPEN MOTORING

(INS010-04) An 18 page stapled booklet answering the common questions about open motoring in the MINI Convertible.

Variation 1: No INS010-04 printed on back (from press kit or dealers).
Variation 2: Has INS010-04 printed on back (from magazines).

• ESPN Magazine. September 13, 2004. (between pages 72 & 73)
• Men's Journal. October 2004. (between pages 64 & 65)
• Movieline's Hollywood Life. October 2004. (between pages 16 & 17)
• Playboy. October 2004.
• URB. October, 2004. (between pages 64 & 65)

CONVERTIBLE CONTRACT

THE MINI CONVERTIBLE. ALWAYS OPEN.

In recognition of the limited number of MINI Convertibles and MINI USA's responsibility to make sure that MINI Convertibles get into the hands of open individuals, MINI USA asks all MINI Convertible Owners to enter into this contract. Upon signature of this contract MINI Owner agrees to keep MINI Convertible top down in accordance with this contract.

(INS011-04) Individually numbered contract with yellow and pink carbon copy pages.

• AutoWeek. October 11, 2004. (between pages 56 & 57)
• Details. Vol. 23, No. 1. October 2004 (between pages 116 & 117)
• Fast Company. Issue 87. October 2004. (between pages 32 & 33)
• GQ. November 2004. (between pages 176 & 177)
• Men's Fitness. October 2004. (between pages 24 & 25)
• Men's Journal. November 2004. (between pages 88 & 89)
• Rolling Stone. October 14, 2004. (between pages 48 & 49)
• Surface. Issue 50. (between pages 96 & 97)

LET'S TAKE IT OFF. LET'S TAKE IT ALL OFF.

Back cover shows a top view of a Hot Orange MINI Cooper Convertible with the White roof printed on the clear plastic wrapper.

• Playboy. November 2004. (back cover and wrapper)

LET'S ALWAYS BE OPEN. Let's be law-abiding liberals on the gas pedal and ultraconservatives at the pump. Let's reduce our dependency on foreign tanning oil. Let's lobby Capitol Hill for for more twisty highways. let's all skip the mudslinging and stick to the road ahead. LET'S MOTOR.®

Print ad with a MINI Cooper S Convertible with two bumper stickers: the Democratic Party donkey and the Republican Party elephant.

• The New Yorker. October 18, 2004. (page 79)
• Premiere. Vol. 18, No. 3. November 2004. (page 71)

LET'S ALWAYS BE OPEN. Let's be pacifists on the roadway and pure evil on the racetrack. Let's pop on some 18-inch chrome rims, ground effects and a bobble head dashboard icon. Let's brake for cow. And a side of fries. LET'S MOTOR.®

Print ad with a MINI Cooper S Convertible with two bumper stickers: "HE WHO DIES WITH THE MO$T TOY$ WINS!!" and "What Would Gandhi Do?".

• Esquire. Vol. 142, No. 6. December 2004. (page 121)
• Hispanic Business. January/February 2005. (page 31)
• Metropolis. November 2004. (page 35)
• Outside. Vol. 30, No. 2. February 2005. (page 33)
• The New Yorker. April 18, 2005. (page 93)
• Playboy. November 2004. (back cover, newsstand version)
• Wired. Vol. 13, No. 2. February 2005. (page 039)

LET'S ALWAYS BE OPEN. Let's be rebels without a roof. Let's be outlaws out abiding by the law. Let's fight for our right to life, liberty and the happiness of pursuit. Let's heed those helpful speed limit signs. LET'S MOTOR.®

Print ad with a MINI Cooper S Convertible with two bumper stickers: "Question Authority" and "SUPPORT YOUR STATE TROOPERS".

• AutoWeek. Vol. 54, No. 46. November 15, 2004. (page 3)
• Cycle World. December 2004. (page 15)
• Road & Track. February 2005. (page 47)
• Rolling Stone. February 10, 2005. (back cover)

MAN AND MACHINE. ALWAYS OPEN.

Two-page spread showing a race driver jumping into a Hot Orange MINI Cooper Convertible on a banked curve of the Irwindale Speedway.

• Business 2.0. Vol. 5, No. 9. October 2004. (pages 12 & 13)
• Cycle World. February 2005. (pages 38 & 39)
• ESPN Magazine. Feb. 14, 2005. (pages 120 & 121)
• FHM. February 2005.

LAST MINUTE PLANS. ALWAYS OPEN.

Two-page spread showing two men jumping into a Cool Blue MINI Cooper Convertible in a parking lot at night.

• Men's Fitness. November 2004. (pages 30 & 31)
• Razor. Vol. 5, No. 1. December/January 2005. (pages 8 & 9)

TIME TO GO. ALWAYS OPEN.

Two-page spread showing a man jumping into a Hot Orange MINI Cooper Convertible from a 2nd floor apartment walkway.

• Hispanic. November 2004. (pages 38 & 39)
• Maxim. November 2004. (pages 150 & 151)
• Men's Journal. February 2005. (pages 58 & 59)
• Spin. Vol. 21, No. 2. February 2005 (inside front cover & page 1)

WHY DID YOU OPEN THIS?
The page numbers clearly indicate that it does not exist. Yet something bothered you. It was closed. So you opened it. Obviously, you are an open person. Someone who isn't afraid to explore uncharted territory. A maverick. Just the type to consider the MINI Convertible. After all, we didn't make very many of these things. And we don't want them going to people who will drive around with the top up on a nice day. We want to make sure they fall into the right hands. Like Yours.

Two-page spread must be torn at the perforated edge to open.

• Esquire. Vol. 142, No. 5. November 2004. (between pages 93 & 94)
• Playboy. March 2005. (between pages 41 & 42)

LET'S BUST OUT OF THE GATE. Let's weave our way thru the pack. Let's go to the whip early. Let's open her up on the backstretch. Let's kick up some mud. Let's blow the doors off Giant Gas Guzzler in the homestretch. Let's get put out to stud. LET'S MOTOR.®

Cut-edge insert which overlays and uses the adjacent Thoroughbred Times ad.

• Cycle World. May 2005. (between pages 34 & 35, page 35)
• ESPN Magazine. October 11, 2004. (between pages 64 & 65, page 65)

LET'S GO TOP DOWN PARKA UP. Let's have Jack Frost ride shotgun. Let's strap on goggles. Let's open up the throttle. Let's get a face full of snow. Let's be open no matter what the thermometer says. LET'S MOTOR.®

Cut-edge insert which overlays and uses the adjacent snowmobile ad.

• ESPN Magazine. March 28, 2005. (between pages 44 & 45, page 45)
• Outside. November 2004. (between pages 80 & 81, page 81)

LET'S LEAVE ALL OTHER CARS IN OUR WAKE. Let's kick up a little spray. Let's lean into turns. Let's outmaneuver larger vessels. Let's give them a big friendly wave when we do. LET'S MOTOR.®

Cut-edge insert which overlays and uses the adjacent Kawasaki jet ski ad.

• Motorcyclist. March 2005. (between pages 18 & 19, page 19)
• Rolling Stone. May 5, 2005 (between pages 16 & 17, page 17)

LET'S HAVE MORE FEATURES THAN WE CAN FIT IN AN AD.
MINI COOPER STANDARD FEATURES.

Small ad in a column with other ads listing all the features of the MINI Cooper and continued at the top of the column on the next page.

• The Atlantic. Vol. 296, No. 2. September 2005. (page 130)
• The New Yorker. February 14 & 21, 2005. (pages 248 & 249)
• Smithsonian. Vol. 36, No. 2. May 2005. (pages 118 & 119)

ARE YOU OR IS SOMEONE YOU KNOW A GASAHOLIC?

MINI ONE-STEP PROGRAM

(INS001-05) Tri-fold brochure with a quiz to determine if you are a gasaholic, and with warnings and a detachable card with THE GASAHOLIC'S MANTRA., and with warnings and a detachable card with THE GASAHOLIC'S MANTRA.

• Adventure. Vol. 7, No. 3. April 2005. (between pages 32 & 33)
• AutoWeek. March 7, 2005.
• Playboy. April 2005.
• Premiere. April 2005. (between pages 56 & 57)
• Stuff. April 2005. (between pages 72 & 73)

LET'S STOP FOR ANYTHING BUT GAS.

RANKED MOST FUEL EFFICIENT CONVERTIBLE BY THE EPA AND DEPARTMENT OF ENERGY. MINIUSA.COM

Full-column ad with three receipts and a Hyper Blue MINI Cooper Convertible.

• The Atlantic. Vol. 295, No. 3. April 2005. (page 113)
• Smithsonian. Vol. 36, No. 5. August 2005. (page 101)
• Smithsonian. Vol. 36, No. 9. December 2005. (page 111)

COUNTERFEIT MINI COOPERS

(INS002-05) Tri-fold brochure which opens into a poster and describes how to spot a fake MINI Cooper.

• AutoWeek. April 11, 2005.
• ESPN Magazine. April 25, 2005. (between pages 50 & 51)
• Esquire. Vol. 143, No. 5. May 2005. (between pages 84 & 85)
• Motor Trend. Vol. 57, No 5. May 2005. (between pages 64 & 65)

THE OPEN LETTER

An open letter to people considering buying a Convertible to determine whether they are open people. Read the text.

• Men's Journal. May 2005. (page 77)

Enlarge image

LET'S GO FROM PAGE 133 TO 177 ON A SINGLE TANK.

RANKED MOST FUEL EFFICIENT CAR IN ITS CLASS BY THE EPA. THIRD YEAR IN A ROW. MINIUSA.COM

Series of three small ads on three separate pages: 133, 176, and 177.

• The New Yorker. June 13 & 20, 2005. (pages 133, 176, & 177)

Enlarge image

[Blank Pages with MINI Ad (Red)]

MINI ad on the bottom half of a two-page spread showing a blank music sheet, blank screen, and blank canvas followed by a Chili Red MINI Cooper.

• Metropolis. July 2005. (pages 28 & 29)
• Metropolis. March 2006. (pages 20 & 21)

[Blank Pages with MINI Ad (Yellow)]

MINI ad on the left side showing a blank napkin, blank notecard, and whiteboard followed by a Liquid Yellow MINI Cooper.

• Vanity Fair. July 2005. (page 66)

Enlarge image

[Blank Pages with MINI Ad (blue)]

MINI ad on the bottom half of a two-page spread showing a blank lined notebook, blank grid paper pad, and blank sketchbook followed by an Electric Blue MINI Cooper S.

• GQ. August 2005. (pages 94 & 95)

Enlarge first page detail

Enlarge last page detail

OVER 24 MILLION COMBINATIONS AND COUNTING. WHAT WILL MAKE YOURS UNIQUE?

Tiny MINI ad spread over the bottoms of 31 random pages from 12 to 166.

• Metropolis. August/September 2005. (pages 12*, 16, 18, 22, 24, 28, 34, 38, 50, 54, 56, 60, 64, 68, 72, 74, 82, 92, 96, 100*, 144*, 147, 148, 149, 151, 155, 157, 159, 161, 165, 166^) *Page contains the text above. ^Page contains MINI logo.

LET'S MAKE OTHER TANKS FEEL INADEQUATE

Let's find the gas-guzzlers and flip 'em the lid. Let's boast adventures per gallon. Let's flaunt unleaded thrills. Let's have the baddest looking tank this side of a self-serve. Let's never forget to close the lid. LET'S MOTOR.®

(INS005-05) Ad features an 8-ball gas tank lid decal.

• Automobile. October 2005. (between pages 16 & 17)
• Maxim. November 2005. (between pages 44 & 45)
• Spin. October 2005. (between pages 76 & 77)

LET'S MAKE OTHER TANKS FEEL INADEQUATE

Let's find the gas-guzzlers and flip 'em the lid. Let's boast adventures per gallon. Let's flaunt unleaded thrills. Let's have the baddest looking tank this side of a self-serve. Let's never forget to close the lid. LET'S MOTOR.®

(INS005-05) Ad features a bloodshot eye gas tank lid decal.

• Automobile. October 2005. (between pages 16 & 17)
• Maxim. November 2005. (between pages 44 & 45)
• Spin. October 2005. (between pages 76 & 77)

LET'S MAKE OTHER TANKS FEEL INADEQUATE

Let's find the gas-guzzlers and flip 'em the lid. Let's boast adventures per gallon. Let's flaunt unleaded thrills. Let's have the baddest looking tank this side of a self-serve. Let's never forget to close the lid. LET'S MOTOR.®

(INS005-05) Ad features a skull and crossbones gas tank lid decal.

• Automobile. October 2005. (between pages 16 & 17)
• Maxim. November 2005. (between pages 44 & 45)
• Spin. October 2005. (between pages 76 & 77)

LET'S TAKE THE LAW INTO OUR OWN HANDS

Let's slap someone with a compliment. Let's reward a really good parking job. Let's write someone up for having a sweet set of wheels. Let's be sure we make this month's quota. LET'S MOTOR.®

(INS006-05) Fold-out ad with four numbered MOTORING CITATIONs.

• Automobile. November 2005. (between pages 24 & 25)
• AutoWeek. November ?, 2005.
• Maxim. December 2005. (between pages 144 & 145)
• Rolling Stone. November 2005.

IMAG-A-MINI
R50 TEMPLATE

Plastic template for drawing a custom MINI Cooper (R50).

• Blender. November 2005.
• Metropolis. December 2005. (between pages 34 & 35)
• Premiere. December 2005.
• Surface. Issue 56.

BIRDS ARE GONNA GET YOU NO MATTER WHAT, MIGHT AS WELL MAKE IT INTERESTING...

Create at ROOFSTUDIO.COM

Two-page ad showing the top-view of a MINI with a target on the roof.

• Grassroots Motorsports. November 2005. (pages 15 & 17)

The 2006 MINI Grab Handle.
Double bolted for a reason.
[green]

Full two-page spread ad with a man and woman hanging from a grab handle.

• Stuff. November 2005. (pages 2 & 3)

The 2006 MINI Grab Handle.
Double bolted for a reason.
[red]

Full two-page spread ad with a man losing his pants hanging from a grab handl..

• Men's Fitness. November 2005. (pages 14 & 15)
• Rolling Stone. February 9, 2006. (pages 14 & 15)

The 2006 MINI Grab Handle.
Double bolted for a reason.
[blue]

Full two-page spread ad with a man and dog hanging from a grab handle.

• Spin. December 2005. (pages 12 & 13)

MUSCLE CAR LITE.

JOHN COOPER WORKS TUNING KIT:
207 HORSEPOWER
0-60 IN 6.5 SECONDS
180 LB-FT OF TORQUE

• MC². Issue No. 1. Winter, 2005. (page 6)